![]() Just to put in perspective how much I’m going to miss Google Reader, I’d estimate that it’s my third most used Google product after search and Gmail. But once Google trained its guns on the lawn, everyone else fell away to a large extent.Īnd that of course means that as everyone looks around now for a replacement, nobody really had the scale to keep developing. ![]() Well at least it seemed to me that this was the most popular reader around. Ironically, Google Reader developed the vast market share having come along and killed the previous bigboy on the block – Bloglines. The ads you saw were served by the sites you subscribed to, not Google. Added to that, there was never an obvious revenue model for Google attached to it. If you don’t continue to develop a product, then it’s clear that you’re not interested. I suppose the biggest reason that people fell away from Reader was because Google fell out of love with it itself. This was around the time that Google was trying to build Google+, so the sharing was replaced with Google+ sharing, which might seem to be the same but was entirely different. I’d hazard that other reasons for Reader’s declining use include the fact that Google did its level best to hide it, burying from a position of prominence in its navigation bar, to a drop down, and removing a lot of the social features from it that made it easy to see what others were sharing. While I appreciate that the broader population never entirely understood how RSS feeds and readers worked, that’s not really good enough. Not visiting the Google Blog on a daily basis, on the off chance they’ve posted something new, I saw this news in Google Reader itself. things they’ve started and decided to finish with) is that usage had fallen. Their reasoning, buried away in a brief note about “Spring Cleaning” (i.e. But Google is finally killing off Google Reader completely. I suppose that we’ve all known that it was coming.
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